For 12 years I was responsible for the ChoiceStream brand. I have fostered the logo through 3 brand changes, that follow along with changes in the direction of the company.
In March of 2013 this version of the ChoiceStream logo was launched. Working with the creative and marketing teams, we designed a logo that was in-line with the new, stream-lined marketing approach the company was moving in.
The logo takes it's shape form the rounded corners of the devices used to view the programmatic advertising that ChoiceStream delivers. Mobile, tablet and traditional computers all have the rounded corners, and the CS icon lives within those boundaries.
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