Banner ad templates were developed at ChoiceStream for advertising clients. These templates were used to increase ROI and CTR. Using a programmatic media buy, the ads were targeted to laser focused audiences.
The weather-based ad unit was a product that came from brainstorm sessions, that lead to a dynamic ad unit that would determine the product based upon the weather and geo data gained from the user's browser.
The following link will take you to a sample of how these templates worked for ChoiceStream's clients. Click here for live samples.